Data Focus.

Simple Design

Welcome to Lia Rabin's portfolio, where creativity meets functionality. Explore my unique design projects that blend aesthetic appeal with user-centered design

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System. Data. Revenue. Profit

About me

I am a Senior Product Designer specializing in complex systems and data driven products.

With a strong background in Business Intelligence and operational architecture, I design platforms that translate technical complexity into clear, intuitive experiences. My work sits at the intersection of product strategy, UX UI, and data structure.

I have led product and system design initiatives across governmental organizations, aviation operations, retail service models, and early stage startups. I focus on workflow clarity, decision support environments, and scalable information architecture that aligns business logic with real user behavior.

I design for high responsibility environments where structure, precision, and usability directly impact performance.

My approach combines systems thinking, analytical depth, and strategic product vision

UX/UI Design

Creating seamless interfaces that balance aesthetics with usability

Prototyping

Bringing ideas to life through interactive mockups and testing

User Research

Uncovering insights that drive informed design decisions

Design Systems

Building scalable frameworks for consistent brand experiences

Areas of Focus

  • Enterprise SaaS product design
  • CRM platform integrations
  • Multi-system operational dashboards
  • Data visualization and analytics
  • Design systems for complex products
  • B2B workflow optimization

Selected Platforms

Salesforce, HubSpot, Microsoft Dynamics, ServiceNow, Zendesk, Tableau, Power BI, Custom enterprise systems ,Priority

Selected UX Tools

Axure RP, AI powered research and design tools

Expertise

specialize in enterprise product design, combining deep experience in data driven systems with strong UX principles to create clear, reliable user experiences

Data-Driven Product Design

Designing systems that surface the right insights at the right time. I create interfaces that translate raw data into strategic clarity, enabling users to make confident decisions quickly

UX for Complex Systems

Simplifying multi-layered operational environments through thoughtful information architecture. I design workflows that reduce cognitive load while maintaining system sophistication and depth

SaaS & CRM Integration

Building seamless experiences across disconnected platforms. I design integration layers that ensure data integrity, sync transparency, and user confidence throughout the product ecosystem

Selected Work

Case Study

State Attorney’s Office

Enterprise Case Management System

Overview

The system is designed to manage complex case workflows across multiple departments, ensuring compliance with strict regulatory requirements. It offers a robust solution for handling large-scale internal legal processes efficiently.

Challenge

Legacy systems face challenges such as fragmented workflows, poor data visibility, high cognitive load, inconsistent case states, and reporting disconnected from operational reality. These issues hinder effective case management.

Solution

The redesigned system focuses on a clear case lifecycle model, role-based dashboards, simplified navigation, structured data hierarchy, and workflow-driven interfaces that enhance transparency and accountability.

Case Study

Israir Airline

Operational Performance Dashboard

Overview

Flight operations and route performance system supporting time sensitive decision making, delay tracking, and revenue versus cost analysis

Challenge

Data scattered across systems, lack of real time visibility, difficulty identifying delay patterns, and limited route profitability insights

Solution

Design a KPI driven dashboard with route level performance, on time versus delayed analysis, cost versus revenue clarity, and decision focused visual hierarchy to support operational leadership

Case Study

Retail Furniture Equipment Company

CRM & Service Management Model

Overview

System managing product sales, installation services, warranty tracking, repair calls, service revenue centers, and presenting customer scoring based on service history, profitability, response time, and engagement patterns

Challenge

Disconnected service data, unclear profitability by service type, weak product hierarchy, and limited operational visibility.

Solution

Design a structured CRM model with clear product categorization, service workflow tracking, revenue center analysis, and dashboards for profitability and service efficiency

Case Study

Startup for Professional Connections

Project Matching Platform

Overview

Digital platform enabling professionals to connect, capture context, and match with relevant project opportunities

Challenge

Low signal networking, loss of context after meetings, difficulty tracking opportunities, and lack of structured follow up logic

Solution

Design a structured user flow including profile identity, contextual capture tools, smart matching logic, and CRM integration to turn connections into measurable opportunities



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